Wanna know what being productive really means?
Achieving more, with less work and effort.
But! You still feel proud of yourself, and that you have conquered a lot during the day. You just aren’t as tired.
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” – Steve Jobs
Change the environment.
So that you don’t get as easily distracted. The current advice is to never work in your bedroom or worse yet, your bed. It is best to not even work on your kitchen table etc, but to try and allocate a room in the house to be your office, or if you can’t do this, even a café + headphones is better for your productivity levels than sitting at home on the couch doing your ‘finances’.
Retain more clients.
Create friendships with clients, aka performing some smart ‘relationship marketing’, so you don’t have to worry about keeping them on board. Clients automatically want to help their friends out, so if they consider you as one, well that’s a win win for you. You may indeed have to spend some time encouraging the friendship, but trust me it will pay off. You won’t even have to nag or push for a rebook anymore! All you do is suggest they return for whatever good reason you have and *boom*; instant rebook and instant customer loyalty.
Keep in touch between appointments.
Reach out to those customers who aren’t yet classed as ‘cliends’ (client + friend) in between appointments to inform them of any deals that you have on offer. A monthly email is a nice solid option to keep them thinking of you and so is giving them little free or discounted gifts at their appointment to establish a friendly and generous nature of your business.
No show, no problem.
I know it’s cheeky, but a small fee for no shows or not enough warning of a no show works tremendously well. You could almost halve your no-shows if you enable reminders on your online booking and business management system. They also render an important level of professionalism that you and your business should be trying your best to uphold.
Don’t work long hours.
It has been proven that your attention span at work is just less than an hour at a time. So what do we do with this information?
Strategise by working solid for one hour, having a 15 minute break or so, then doing it again for another three.
This means you would have done four hours of highly productive work in five hours, instead of smashing out a solid ten hours of work, with the five hour mark being where the productivity levels diminish. So that means 1 hour of good work and 9 hours of half hearted, blasé work.
Make sure you give yourself time off too, be it weekends or every evening after 5pm. These rests are proven to increase your work efficiency, productivity and attention span no end.
Use a goal list.
It will guide you towards your daily goals and motivate your productivity. Without them, I would for one be absolutely and utterly overwhelmed. Have a top 5 things to do and put them in the order of importance, so you spend your first burst of motivation on these things. The rest of the daily things to-do can still have on your daily to-do list, however you do not need to go out of your way to complete these (just remember if you do them today, you wont have to do them tomorrow, and future you will thank you for it).