Is your fitness business in shape, so you can attract those looking to get into shape?

by Steve Milner, April 12, 2018


Are you looking to create a website or improve upon your current one, or are you a “Facebook only” business?

A visually appealing and easy to use website will go a long way to attracting visitors to your service. It can make your business look professional and convert visitors to customers instead of moving on to your competitor.

People make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.

Unlike your normal fitness routine, we have whipped up this workout plan with the aim to get your online presence into shape in next to no time!

Start With Facebook

Most likely, whoever your target market is, they will be on Facebook. As of March 2018, there are over 2.13 billion monthly active Facebook users!! The best way to utilise Facebook as a tool is to know how to use it! The highest traffic on Facebook is mid-week between 1 and 3pm, so that can be the ideal time to post to engage your audience. Knowing about who’s following you and when they are active online can really improve your online presence.

You can “workout” the best times to get engagement and views on your profiles by simply putting in the effort and keep on training until you see results.

The Workout Plan

  1. Build up your social proof with reviews → Get feedback! Ask your clients what they think of your service and if they would recommend you to others. Not only will you receive reviews but additionally the feedback will help you improve your business.85% of consumers trust online reviews just as much as a personal recommendation, so help your new customers choose you with social proof!
  2. Use the right equipment → Make it easy for clients by setting up an online booking system so that your clients have the convenience to book when they want, from wherever they want.
  3. Get paid faster by accepting payments at the time of booking or set up a direct debit. Your energy is better spent providing a great service rather than having the hassles to chase up payments on the day.
  4. Track your progress. → Hopefully you’re not one of those people wasting time on Excel spreadsheets or dare I say, manual entry. Technology is meant to make our lives easier so use a system to automatically collects all of your data so you can quickly run a report and make informed business decisions.

It’s a simple workout plan but if you follow these tips and implement the workout plan for your fitness business, you will be in shape in no time!!