In a world where technology is always changing and new companies are emerging, it can be hard to keep customers loyal to your business. This has given birth to the loyalty marketing industry. In this blog post, we’ll discuss why customer loyalty is more important...
You’ve probably heard the saying that “the customer is always right.” Well, this is especially true when it comes to reviews. Reviews are one of the most important aspects of consumer behaviour, and they should be taken seriously by business owners. In this blog...
We’ve all witnessed the significant hit that the travel industry has taken in the past two years, but as things (slowly) return to normal, what markets should tourism operators focus on? International travellers have always played a critical role for...
It’s no secret that small to medium businesses (SMBs) in Australia have taken a massive financial hit in the last 18 months, and few industries have been as heavily affected as tourism. Recent figures published by the Australian Trade and Investment...
Looking at the unfolding situation of domestic and international border reopening’s, it’s clear to see that there is still a fair amount on uncertainty about the future of tourism in Australia. The tourism industry is forecast to face a challenging period for the...
For many companies, acquiring and retaining customers isn’t as simple as providing the best service or product. This has many considering rewards and incentive programs to… you guessed it – reward and incentivise consumers. At some stage in our lives we’ve all come...
The success of your small business will depend largely on the number of customers you attract and how well you serve them. As such, it’s important to have a marketing plan in place to help you increase your exposure and create more sales opportunities. This...
The process of buying and selling has changed over the past decade, we now live in an era where people have the power to access goods and services on demand through online marketplaces and mobile apps. The needs of today’s customers are shifting rapidly, and...
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