by Kitty Mower | May 2, 2022 | Articles
In a world where technology is always changing and new companies are emerging, it can be hard to keep customers loyal to your business. This has given birth to the loyalty marketing industry. In this blog post, we’ll discuss why customer loyalty is more important than...
by Kitty Mower | Jan 28, 2022 | Articles
For many companies, acquiring and retaining customers isn’t as simple as providing the best service or product. This has many considering rewards and incentive programs to… you guessed it – reward and incentivise consumers. At some stage in our lives we’ve all come...
by Kitty Mower | Nov 2, 2021 | Case Studies
Optus is Australia’s second largest telco and operates one of Australia’s largest corporate loyalty programs, Optus Perks. In 2019, Optus launched the Optus Dining Program, a national program promoted to over 3 million members. Background Optus wanted a reward...
by Kitty Mower | Oct 12, 2021 | Case Studies
Westpac is one of Australia’s Big four banks and operates one of Australia’s largest reward programs, Westpac Rewards. In 2020, Nabooki launched Peregian Blue for Westpac, a wellness marketplace, to their 3 million+ member base. Background As part of relaunching...
