Brand Guidelines

01 The Brand

Who we are

Nabooki is the booking and ticketing platform built for Australian tourism: Tours and activities, attractions, and government and parks. A simple monthly subscription and no commissions on direct bookings means operators keep more of what they earn, and guests book without friction. Everything we make should feel that straightforward.

Personality

Professional

We look after people's bookings and revenue, so everything we put out looks considered and reliable.

Warm

Tourism is a people business. We sound and look human, never cold or corporate.

Distinctly Australian

Real places, real operators, warm natural light. Local and genuine, not generic stock.

One brand, three audiences

We speak to tours & activities operators, attractions, and government & parks. The core brand never changes between them — the same logo, palette and type everywhere. What shifts is the accent colour and the mood of the photography, tuned to each audience (see the Colour and Photography sections below).

02 Logo

The Nabooki Logo

Our logo is the most recognisable expression of the brand. A few simple habits — the right lockup, a little clear space, full contrast — keep it consistent everywhere it appears: web, print, decks, and partner materials.

Logo Lockups

Primary Wordmark

Navy #011166 · min 100px high

Reversed Wordmark

White · for navy & dark imagery

Secondary Mark

Min 150px high

Submark

Min 150px high

Backgrounds that work

White — default

Navy

Oat

Amber Dune

Logo on Imagery

Place the white logo over darker, low-detail areas of a photo so it stays clearly visible. Busy or light backgrounds tend to swallow the mark.

Do's & Don'ts

Don't rotate or tilt

Keep the logo level and upright.

Don't stretch or distort

Scale proportionally — no squashing or stretching.

Don't recolour

Stick to navy, white, or the palette colours.

Don't use low contrast

The logo should never have to fight its background.

Don't add effects

No drop shadows, glows, or outlines.

✓

Do keep it clean

Palette colour, clear space, upright, full contrast.

03 Colour Palette

The Colours of Nabooki

Six core colours: Navy, Blue, Amber Dune, Oat, Off-White and White. Professional, warm, and distinctly Australian. Contrast ratios meet WCAG 2.1 AA.

The core six — use them as supplied

Navy

#011166

Primary bg · Headings · UI base

Blue

#0027E6

CTAs · Links · Interactive elements

Amber Dune

#D97E3D

Warm accent · Segment tags · Hover

Oat

#DEDCCD

Page bg · Subtle fills · Warm neutral

Off-White

#F5F4EF

Section bg · Panel fills

White

#FFFFFF

Card bg · Reversed text areas

Segment accent colours

Tours & Activities

Amber Dune (#D97E3D) is the go-to accent, with a lighter tint (#E8A068) for secondary highlights. Warm suits this segment better than cool blues.

Attractions

Deeper, considered blues that complement Navy without competing. They carry the permanence and cultural weight of museums, heritage sites and galleries.

Government / Parks

Stays with the core Navy and Blue — clean, official and trustworthy. Warm accents rarely suit government-facing content.

04 Typography

Type Scale

Poppins is our sole typeface, and two weights do nearly all the work — 600 for headings, labels and buttons, 400 for body copy. Stay inside that and it always looks right.

H1 — Display

52px desktop · 44px tablet · 34px mobile
Weight 600 · Line-height 1.15
Letter-spacing 0 · No italic

Your Gateway to Australia’s Best Tours

H2 — Section

36px desktop · 32px tablet · 26px mobile
Weight 600 · Line-height 1.2
Letter-spacing −0.3px · No italic

Everything your booking system should be.

H3 — Subheading

24px · Weight 600
Line-height 1.25 · Letter-spacing 0

Manage Your Bookings in Real Time

Body

16px desktop · 15px mobile · Weight 400
Line-height 1.6 · Colour #555555

Nabooki is the booking platform built for Australian tourism operators. Whether you run a whale-watching charter, a guided city tour, or a national park attraction, our flat-fee model means more revenue stays in your business.

Caption / Label

12–13px · Weight 600
Letter-spacing +2px · Uppercase

Pricing Calculator · Tours & Activities · Last Updated April 2026

05 Reusable Components

Brand Components

The reusable building blocks for every Nabooki web page. All buttons use border-radius 6px and Poppins 600.

ButtonsPrimary · Outline · Ghost · Nav CTA

On light background

Start Free Trial Learn More Disabled

On dark / hero background

Start Free Trial Watch Demo

Section Headereyebrow → H2 → subtext · used at the top of every content section

Tours & Activities

Everything your business needs

Flat-fee booking software built for Australian tours and activities businesses. Keep 100% of direct sales with no per-booking commissions.

Feature Cards1px border · 12px radius · blue-tint icon chip · hover lift

Real-Time Availability

Live calendar sync across your website, OTAs and resellers — no double bookings.

Integrated Payments

Accept cards, gift vouchers and government scheme payments in one checkout flow.

OTA Distribution

Push availability to Viator, GetYourGuide, Expedia and more from one dashboard.

06 Icon System

Icon Library

Rounded line icons with a consistent 1.5px stroke, a 24×24px artboard, and round caps and joins throughout. Built on Tabler Icons.

Artboard

24 × 24px

Stroke

1.5px

Caps

Round

Joins

Round

Fill

None (outline)

Library

Tabler Icons

Booking

Calendar

Ticket

Clock

Check-in

Clipboard

Payments

Card

Invoice

Receipt

Dollar

Distribution

Globe

Link

Layers

Integrations

Plugin

Sync

Webhook

Plug

Operator Types

Tour Bus

Compass

Camera

Museum

Map Pin

On dark background: Navy #011166

Calendar

Card

Plug

07 Photography Direction

Visual Direction

Each segment has a distinct visual tone. Choose images that feel authentic, energetic and unmistakably Australian and that centre real people in real moments.

Tours & Activities

Active · Warm · Energetic · People at the heart of every experience

Guided outdoor tour

Guide with group

Wildlife encounter

Coastal adventure

Authentic Australian tourism. Real operators and real guests

Warm natural light. Golden hour or soft overcast outdoors

Diverse representation of guides, staff and visitors

Candid moments of genuine joy and connection

Generic, staged stock poses without context or story

Competitor logos or branding visible in frame

Attractions

Considered · Heritage · Welcoming · Spaces that invite discovery

Museum interior

Heritage building

Cultural landmark

Visitor centre

Architecturally significant spaces with careful composition

Visitors engaging thoughtfully with exhibits. Not performing for camera

Natural or soft light that flatters the space’s character

Overcrowded, chaotic or visually noisy scenes

Heavy Instagram-style colour grading or artificial filters

Government & Parks

Professional · Trustworthy · Modern · Organised and authoritative

National park landscape

Ranger / staff

Facility

Tech / kiosk

Clean, well-maintained environments that convey order and public trust

Staff in recognisable uniforms. Communicates official authority

Technology integrated naturally into operations and visitor experiences

Overly staged corporate stock photography without context

Imagery that could imply partisan political affiliation

Image specifications & aspect ratios

16:9Hero / Banner - 1920×1080 min

4:3Card / Thumbnail - 800×600 min

1:1Profile / Avatar - 400×400 min

3:2Editorial / Blog - 1200×800 min

Image treatment: Use a subtle navy overlay (max 55% opacity) for text legibility, or a mild saturation boost (+10–15%) with a slight brightness reduction (−5–10%) for mood. Avoid heavy colour grading that strips authenticity from the image.

08 Voice & Tone

How we sound

The visual side is only half the brand. Nabooki writes the way a good operator talks — clear, warm and confident, with no fluff. Four habits get you there.

Plain-speaking

Say it the way you'd say it across the counter — no jargon, no filler.

“Keep 100% of your direct sales.”

“Optimise your revenue retention strategy.”

Warm, not corporate

Friendly and human. Contractions are welcome — we're talking to people, not procurement.

“We'll get you set up in a day.”

“Onboarding will be facilitated within one business day.”

Confident, not hyped

Let the facts do the selling. Go easy on superlatives and exclamation marks.

“Flat fee. No commissions.”

“Unbelievable savings you won't find anywhere else!!”

Operator-first

Talk about their business, not our software. Australian English throughout (organise, colour, centre).

“Your calendar, your prices, your customers.”

“Our powerful platform features an advanced calendar engine.”