Food and wine tour operators hosting guests

For Food & Wine Tours

Let Guests Focus on the Experience. Let Nabooki Handle the Bookings.

Collect dietary requirements, manage group sizes, and sell gift vouchers. Keep 100% of direct booking revenue.

Trusted by over 20 major State Government tourism initiatives.

The Challenge

Food and wine experiences are often bought as gifts. Are you capturing that demand and keeping what you earn?

Food and wine experiences attract bookings around occasions: Christmas, Valentine's Day, birthdays, anniversaries, corporate events. Those peak periods come with a flood of enquiries right when you're busiest hosting. Without an automated booking system, you're missing the enquiries you can't answer in time.

Group bookings add another layer. You need dietary information upfront. You're managing minimum numbers for private events. A last-minute cancellation from a group of ten can ruin your margins for the day if your terms aren't enforced automatically.

And when those bookings do come in through an OTA or a commission-based booking tool, a percentage of every one leaves before you've counted it. Peak season looks great on paper until you add up what went to platform fees. On top of that: you get their money, but not their details. That customer could become a regular. You'll never know, because they're in someone else's database.

Here's what changes when you switch to Nabooki:

Direct bookings with no commissions. Gift vouchers sold online. Group information collected at booking, including payments and deposits. Cancellation terms are enforced automatically. And your customer database is growing with every experience you run.

How It Works

Three Simple Steps

1

Set Up Your Booking Tool

List your experiences with pricing, availability, group size limits, and cancellation terms. Configure custom booking fields to capture dietary requirements, group composition, or any other information you need upfront. Enable gift voucher sales from day one.

2

Take Bookings and Sell Vouchers 24/7

Accept bookings and gift voucher purchases from your website and social media, even while you're hosting a group. Availability updates automatically. Confirmations go out without you doing anything.

3

Build Your Customer Base

Every guest who books directly becomes part of your customer database. Send review requests after each experience. Run promotions to past guests at harvest time, before a long weekend, or when you want to fill a quiet session. Stop starting from zero every season.

THE NABOOKI DIFFERENCE

What You Get With Nabooki

Gift Vouchers, Sold Online

Enable gift voucher sales from your booking page. Customers can purchase and send them directly, a natural fit for food and wine experiences that are frequently bought as gifts. Vouchers are redeemable against any qualifying experience you offer.

The difference

Capture gift-buyer demand without any manual processing.

Guest Information Collected Before You Start Hosting

Configure custom booking fields to capture everything you need at the point of reservation: dietary requirements and allergies, group composition, occasion, and any other preferences. By the time guests arrive, your preparation is already done.

The difference

No last-minute scramble for dietary information. No surprises on the day.

Group Booking Management

Set capacity limits per session, manage minimum numbers for private events, and handle group enquiries through a single system. Your cancellation and payment terms are enforced automatically.

The difference

Your cancellation and payment terms are enforced by your system, not argued over after something goes wrong.

Flexible Pricing for Seasons and Events

Adjust pricing for peak periods, special events, or harvest season. Run promotional pricing to fill quieter sessions. Manage your availability without updating multiple systems.

The difference

One system for pricing, availability, and promotions. No manual updates across multiple platforms when conditions change.

Economics That Work in Your Favour

Direct bookings through your Nabooki page carry no commissions. A simple monthly subscription is your only platform cost on your direct channel. Use OTAs for discovery and reach where they make sense, but build the direct channel where you keep every dollar.

The difference

Gift vouchers, group bookings, and repeat guests are all commission-free on your direct channel.

The Engine Behind Government Tourism Programs

Nabooki powers tourism marketplace programs including South Australia's Coast is Calling, giving operators professional booking infrastructure with government backing. We serve everyone from solo operators to major attractions, with the same commitment to independence and control.

Coastal tourism operators powered by Nabooki government programs
What Our Customers Say

Loved by Tour Operators

★★★★★

I now only spend about a quarter of the time on the phone and quite often when I have a missed call because I'm on the boat providing a lesson, I'll return the call only to find out they have already booked online. The support is great, and help is always available when needed.

Read more

Rodney P.

Australian Boat Safe Licence College

★★★★★

We have seen a huge increase in business since offering online bookings, especially for last-minute bookings. Support is great when needed, and the help articles often answer my questions.

Read more

Megan T.

The Quiet Cone

★★★★★

Nabooki have been fantastic and super quick to respond to every question. Early on, they identified that the way we were handling our bookings was going to be inefficient and helped set us up in a better way.

Read more

Drew M.

Urban Mysteries Co

The Cost of Waiting

What Delayed Decision-Making Costs You

Missed bookings when customers call and you're unavailable

Commission payments eating into your margins

No customer database for repeat business or off-season promotions

Less flexibility to adjust schedules and availability when you need it

Success Story

What Success Looks Like

Picture this:

Someone buys a gift voucher for their partner's birthday in December. In March, they redeem it and bring two friends who book at full price.

All three love the experience. Nabooki sends an automated review request the next morning. Two of them leave five-star reviews. In autumn, you send a seasonal promotion to your customer list. Two of those three book your harvest dinner.

You turned a gift voucher into four paid bookings and glowing reviews.

That's the power of owning your customer database.

No commissions, no algorithm changes, no restrictions.

Food and wine experience guests enjoying a tour
Get started

Start Your Free Trial

Set up your booking system today. No credit card required. See how Nabooki works for your food and wine experiences.